Ding The Recipe was established in 1997 as a quality condiments manufacturer using state-of-the-art equipment and machineries (fully outright). The business is under the trading arm of Businetz International Ltd, founded in 1991 initially as a foodstuff import/export and distribution agency based in Auckland, New Zealand. The company was then relocated to Sydney, Australia in mid-1994 as a trading entity for Asia-Pacific.

The business emphasis is on quality (colour, texture, flavour & aroma), natural products (paste) - through a process of painstaking research, development and to the way it is cooked - using imported and local fresh ingredients, herbs and spices received direct from the principle farms in Queensland, Northern Territory and South Australia.